Evaluation task 4

Our Target Audience

In order to find out and research what age our target audience is, we carried out a questionnaire and asked different people of all ages. As our film would be at least a 15, we decided we would ask a range from 15 - 50 year olds, male and female. We came up with 15 questions to ask each person that would help generalise what different people watch and their preferences.

Here are the questions: 


How old are you?

How often do you watch movies?

What are your favourite genre?

Could you give examples? 

Do you like thrillers? (unless thrillers is fav genre)

Why?

To you like a complicated narrative or a straight forward narrative, ie. a story that unfolds or where you have to work out what s going on?

Top 5 films?

who’s your favourite actor?

What do you think about female leads?

How would you typical watch a new film? i.e. cinema dvd or stream?

Do you like or dislike or neural to a romantic interest a film?

Do you like films that make you jump, scare you?

Do you prefer fantasy or films ground in reality?

What would draw you in at the start of a movie? 

 Here is a video of some of the people we interviewed.




Here is a pie chart based on our results of what age group is most fond of thrillers 



After reviewing the video I found that the most suitable target audience would be 18-20 year old males. Here I have made a fake Facebook profile to generalise our target audience. In addition, I also created some posts to show other interests that our target audience are likely to have so it's more clear what type of person it is.  





From this video we found out that our target audience would be an 18 - 20 year old male and whilst at first I thought our target audience would be slightly older, after conducting the interviews, it makes more sense now and we have a clearer idea about our audience. 



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