Developing Ideas - Idea 2

My second music video idea would be using the song 'Electric Feel" by MGMT.





The original music video for song was actually nominated for the 2008 VMA's Best Art direction and the narrative is essentially 'Earthlings' discover the moon as their home planet, and they use a special rocket to get up to there. There is also use of animation and animals in the video, which support the common description as it representing an ecstasy or acid trip, while some argue it as being a depiction of specific biblical stories from the Book of Genesis. After the rocket takes off and they arrive at the  moon, there is an explosion that kills them all.

MGMT, the band that perform the song, are an American psychedelic rock band formed in 2002 at Wesleyan University. It currently consists of Andrew VanWyngarden  and Ben Goldwasser.

For my music video concept, I have a music video that gave me inspiration for the shots I would want to do and more specifically the style that I would want to do. This music video is Mura Masa's 'What if I go'




I love the retro feel this video has, the grainy handheld shots combined with the square video format is just different. The 3d camera photos particularly jump out at me as something that I want to include in my music video. However I would try to be more creative with the photos that I take. For example I want to take a photo of someone with confetti in the air with a harsh flash to create strong shadows to exaggerate the photo. I would combine a series of studio shots combined with some shots in London both filming and photographing.

I want to base my idea on documenting London and all the different people living there, more specifically the youth. I would integrate this with studio shots. I would want to make a set thats original and odd. For example, I would do the confetti shot in the studio and I would aim to make it as random as possible.


In post I would want to use animation to further stylise the video and make it different. I was inspired for this from Bruno Mars' music video to 'Thats what I like' and Travis Scott's music video to 'Goosebumps'  :





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