Feedback from our Focus group

Main points from the feedback:

Here are the notes me and Maya wrote down whilst going through the audio recording of the feedback.

Digi Pack: 
"Nothing on the spine"
The name titles in the wrong place (Layout problem)“It’s just quite confusing because it’s not your normal layout”“I think it’s quite good, quite professional, because all the colours match all the same scheme”“The colours go really well together”“I’d expect to see the trackless on the back”“It would usually be, if you think of it realistically, it would be sealed so you couldn’t open it to see the tracks”“More close ups” of the actor (needed)“I think it will look nice when it’s bigger”“Maybe something on the spine”Second question“Sad””Depressed” ‘Lonely”“Can’t tell because it’s quite vague”“Dramatic” “Rough”They think it’s like “Maroon 5” “Nick Jonas” “works quite well together because they all link up together nicely”“The words link to the scratching which links to the pictures”“Shows the sheer loneliness of the person”“He’s like a goth”“They think the music will be Heart-broken”They think it’s gonna be about heart break“GIRLFRIENDS LEFT HIM”What genre:
Some people say “Pop” “Rock” “Ballad” “Acoustic”

Website: 

“Neon colours don’t match with the rest of the vibes that’s happening in it because the vibe is quite chrome-y”“The background could be white instead of black”“Then you can see the writing of the person”“I thought it said Opia but now it says ‘Guy Newland’.” “Confusion about what the name of the artist is”“The digipak should have more colours to match the website”“I like the Ariel Shots”“A lot of them are saying they like it, but then again they go on to say the picture doesn’t match it”
Music Video: 


Video
'It matches the website but not the Digipak' (everyone agreed)
'More of him, less of the powdery speaker stuff'
'The last shots of the speaker weren't very effective but the first ones were'
'What do you think the editing says about the song' 'R&B' 'Modern'
'who is this person in the front of the shot'
'I think he was speaking to the person or addressing the person in front'
'I didn't really know who he was at the start'
'There is no Heath on the website'
'I think it should just open with that singer and maybe bring the other guy in later'
'I assumed maybe he was a DJ'
'Just thought that he was an extra'
'I really like the powedery... when it focussed in it looked really cool' 

Evaluation: 

From this, it's clear that I have to work on the digi pak and make sure 

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